Search Engine Optimisation – even the words sound tedious, and if you go down the list of things that you need to do in order to Search Engine Optmise your site, you could almost lose the will to live.
However the basics are easy, and no matter what your business does, getting your site to get to page one results of Google for a couple of mid range search terms is very achieveable. A key method is to use page titles, and page content that fit search terms that you would like your site to rank highly for.
For example for the search term below gets a position four result for a website that has been up for less than a month.
Search Engine Optimisation using Page Headers
Using a page title, in conjuction with a domain name timessheetsoftware.co.uk pointing to a certain page in the website, again gets a position four result:
If you go for a page title with a longer tailed search term, a top result can be achieved:
Needless to say, if your site is clean: ie has original content, lacks affiliate links, and is well structured using a standard content management system, this all helps. You can go down the route of link building, or any other of the many SEO techniques out there – but if you do the basics of relevant page titles, and original hopefully helpful content, you have already won 80% of the battle.
